GUITAR KIT WORLD
Brand assets pack

Thank you for featuring Guitar Kit World. Everything in this pack is cleared for
editorial, review, partner and creator use. Read Brand-Guide.pdf first: it is two
pages and covers the logo forms, the colors, clear space and the frames.


QUICK ANSWERS
-------------

Which logo should I use?
  Horizontal   Wide spaces: websites, headers, email signatures, banners.
  Stacked      Square or tall spaces: posters, print, merchandise, slides.
  Circle Badge Small square spaces: profile pictures, stickers, stamps.

Which color should I use?
  Orange (#DD4F34) on white and light backgrounds.
  Workshop Black (#101115) for one color print and light photos.
  White (#FFFFFF) on dark photos and dark backgrounds.

Which file type should I use?
  SVG   Best quality at any size. Use it if your software accepts it.
  PNG   Transparent background. Use for web, slides, video and documents.
  JPG   Solid background. Use only where PNG is not accepted.

Which size should I use?
  Pick the file whose pixel width is equal to or larger than the space you are
  filling, then scale down. Never scale a small file up.


FOLDERS
-------

01-Logo-PNG-Transparent
   Transparent background. 3 forms x 3 colors x 5 widths (250, 500, 1000,
   2000, 4000 px).

02-Logo-JPG-Solid-Background
   Same matrix, flattened. Orange and black sit on white, white sits on
   Workshop Black.

03-Logo-Vector-SVG
   9 vector files. No fixed size, no quality loss. Start here when you can.

04-Social-Profile-Pictures
   Square badge on a solid background at 400, 800 and 1600 px, sized and
   centered for avatar crops.

05-Social-Media-Frames
   Transparent overlays you can drop on top of your own photo or video when
   you feature us. One folder per format:
     Story-Reel-TikTok-1080x1920
     Square-Post-1080x1080
     Portrait-Post-1080x1350
     Landscape-1920x1080
     YouTube-Thumbnail-1280x720
   Eight styles in each folder:
     bar-dark, bar-orange                     solid bar, logo and web address
     border-dark, border-orange               bar plus an edge border
     corner-badge-white, corner-badge-black   small badge, bottom right
     corner-logo-white, corner-logo-black     small logo, bottom left
   Use the file that already matches your format. Do not reshape a frame.

06-Brand-Colors
   Swatch sheet plus a plain text list of HEX and RGB values.


THE SHORT VERSION OF THE RULES
------------------------------

Do:     use the files as supplied, scale proportionally, keep clear space
        around the logo, switch to white on dark backgrounds.

Do not: recolor the logo, stretch or squash it, rotate it, add shadows or
        outlines, or rebuild the wordmark in another typeface.


ABOUT GUITAR KIT WORLD
----------------------

Guitar Kit World has been selling DIY electric guitar and bass kits since 2013.
Every kit ships with the body, neck, hardware, pickups and electronics, a
difficulty score, and step by step build support.

Website   https://guitarkitworld.com
Press     info@guitarkitworld.com

Questions about using these assets, or need a format that is not in this pack?
Email info@guitarkitworld.com and we will send it over.
